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Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing
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ContributorMo wasim
PublishedUploaded on 3 Aug 2022
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About this Question Bank
Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing is a question bank PDF for CBSE Class 12 Business Studies students, focused on the Marketing Management chapter.
Topics in this chapter include:
- Marketing Mix: Concept and components (The 4 Ps: Product, Price, Place, Promotion)
- Marketing: Concept, functions, and management philosophies (Production, Product, Selling, Marketing, and Societal marketing concepts)
- Place (Physical Distribution): Concept, components, and channels of distribution (types, choice matrices)
- Price: Concept and key factors determining market pricing of a product
- Product: Branding, labelling, and packaging (concepts, types, and functions)
- Promotion: Concept and elements; Advertising, Personal Selling, Sales Promotion, and Public Relations (concepts and roles)
Answer keys are included wherever available in the PDF. Download the PDF free for your first guest download, or with Ribblu points after you create an account.