Business Studies Class 12 Notes Chapter 11 Marketing Management
Uploaded by DILEEP
Uploaded on 15 Nov 2022 
629 views Look inside the PDF
Protected first-page preview · limited resolution
Preview · page 1
Protected preview · full PDF after download
Download access
Get this PDF
PDF for CBSE Class 12 Business Studies — your first PDF download is free (1 free download every 30 days). No login required.
Register and Earn 200 Points to enjoy more downloads... See download FAQs
About this Revision Notes
Business Studies Class 12 Notes Chapter 11 Marketing Management is a revision notes PDF for CBSE Class 12 Business Studies students, focused on the Marketing Management chapter.
Topics in this chapter include:
- Marketing Mix: Concept and components (The 4 Ps: Product, Price, Place, Promotion)
- Marketing: Concept, functions, and management philosophies (Production, Product, Selling, Marketing, and Societal marketing concepts)
- Place (Physical Distribution): Concept, components, and channels of distribution (types, choice matrices)
- Price: Concept and key factors determining market pricing of a product
- Product: Branding, labelling, and packaging (concepts, types, and functions)
- Promotion: Concept and elements; Advertising, Personal Selling, Sales Promotion, and Public Relations (concepts and roles)
Download the PDF free for your first guest download, or with Ribblu points after you create an account.
Frequently asked questions
Is this Marketing Management revision notes based on the CBSE Class 12 Business Studies syllabus?
Yes. This PDF contains chapter-wise revision notes practice for Marketing Management from the CBSE Class 12 Business Studies syllabus.
Does this PDF contain answers?
Open the resource description and preview on Ribblu to confirm whether solutions are included for this revision notes.
Can I use these questions for board exam preparation?
Students use this revision notes for revision, homework, chapter tests and board exam practice. It focuses on Marketing Management.
What is required to download the PDF?
Your first PDF download is free without login (1 free download every 30 days, any one paper). After that, create a free Ribblu account to get 200 points. Further downloads use 25 Ribblu points each; you can earn points by uploading study material and writing reviews.
Share your study material
Have a worksheet or question bank others would find useful? Approved uploads can earn 50 Ribblu points.
Upload Paper / Worksheet
Upload Paper / Worksheet
Existing upload rules and review process apply.
Keep exploring
More material is available under this collection.
View all Marketing Management Revision Notes →